We've spent years building tools that help business owners see around corners. What started as a solution to our own planning challenges became something much bigger — a way to make financial forecasting actually useful for real businesses.
Every milestone taught us something new about what businesses really need when planning their financial future.
Kaspian was running a small consulting firm and kept hitting the same wall — existing financial planning software was either too simple or impossibly complex. Most tools gave you basic projections, but what happens when your biggest client delays payment by three months? We needed something that could model real scenarios, not just ideal ones.
The pandemic hit, and suddenly every business needed to model worst-case scenarios. We worked with 47 companies that year, helping them navigate cash flow challenges and plan for uncertainty. Each client taught us something new about what scenario modeling really needs to do — it's not just about numbers, it's about giving people confidence in their decisions.
We developed our signature approach to financial scenario modeling — combining traditional forecasting with behavioral economics insights. Instead of just showing what might happen, we started showing how different decisions create different outcomes. Our client retention hit 94% because people were finally getting actionable insights.
Moved to our current Ballarat East office and brought on specialized consultants. We realized that different industries need different approaches to scenario modeling — a manufacturing business faces different uncertainties than a professional services firm. Our toolkit expanded to handle these nuances.
This year, we're focusing on making scenario modeling even more accessible. We're developing new ways to visualize complex financial data and helping business owners understand not just what the numbers mean, but what actions they should take based on different scenarios.
Different businesses need different approaches to financial planning. Here's how we typically help clients figure out where to start.
When you're dealing with irregular income or seasonal fluctuations, we help you model different scenarios and build buffers that actually work for your business rhythm.
Expansion decisions are tricky. We model different growth scenarios so you can see how hiring, equipment purchases, or new locations might play out over time.
What if your biggest customer leaves? What if costs spike? We help you prepare for uncertainties by modeling various risk scenarios and developing response plans.
Whether it's new technology, equipment, or acquisitions, we model the financial impact of major investments under different market conditions.
After working with hundreds of businesses, we've learned what really matters when it comes to financial planning. These principles guide everything we do.
We model scenarios that actually happen in business, not textbook examples. Your biggest risks might be a key employee leaving or a supplier raising prices — that's what we plan for.
Financial models can get incredibly complex, but insights should be clear. We focus on helping you understand what the numbers mean for your specific decisions.
Every scenario we model comes with specific recommendations. You're not just getting analysis — you're getting a roadmap for what to do next.
oratelunova started because traditional financial planning wasn't solving real problems for real businesses. Here's the story behind our approach.
Founder & Lead Financial Strategist
Kaspian spent over a decade watching businesses struggle with financial planning tools that didn't match reality. After running his own consulting firm and experiencing the same frustrations, he decided to build something different. His background combines traditional finance with behavioral economics — understanding not just what the numbers say, but how real people make decisions under uncertainty. When he's not modeling scenarios, you'll find him cycling through the Ballarat countryside or testing new coffee roasters.
Financial planning is evolving rapidly, and we're excited about what's coming next. We're working on new ways to visualize complex scenarios and help business owners understand their options more intuitively.
Our goal isn't just to create better models — it's to help business owners make decisions with confidence. That means continuing to focus on real problems and practical solutions.